If you think that managing customer relationships is just one piece of software, you’re totally wrong. Managing customer relationships is to understand their customers. The question is really like people knowing what they mean for your business, and above all, knowing what you need to do to keep your business. Avison Young describes an additional similar source. Ideally, you need a profile for each of its customers. Chris Sower shines more light on the discussion. Most clients will gladly give you the information you need especially if there is a small incentive. They offer a coupon, a special discount, a gift certificate or even movie passes.
What is required to include in the profile? Apart from personal information data theme can be as detailed or as simple as you can handle. In recent months, Daryl Katz has been very successful. The key point is to use a process or system. a Those are some of the basic categories of things you want to know with certainty: Customer Value – How much you spend in a month or a year? Top 10 or 20 percent – Who are the 10 or 20 percent of their most valuable customers? This is their “gold” customers. Know who they are and treat them accordingly! Why did you choose to you – Why do they keep doing business with you? If you’re not sure what we are doing well, how can you know what we continue doing? Ask them! Where they came from – How are you? If you know where you can come back for more customers like them! They brought with them – What new businesses have brought? Which referred to? The references are like automatic deposit into your bank account. Find out who is making the deposits! How thanked them? If not currently use a simple system to thank his customers, start now! Customers who feel appreciated are easier to maintain, and better yet, that correspond to the references. Deal Breakers – This is the highest bit of critical data.
If you lose customers or simply have not seen in a while (and this happens to all of us), find out what is happening. Most customers appreciate the opportunity to tell, especially if something went wrong. I do not know can hurt you! Now, compile information, keep it updated regularly review, and use it to manage their customer relationships. A simple spreadsheet, database can work well for a small business. The aim is to gather sufficient information and data that can be used to understand how they are important to your business. It’s the same concept that retailers and warehouse clubs to use in the issuing of loyalty cards. They use the information to track customer value, purchasing habits, etc. Too busy to spend time gathering information about their customers? Think again! If you are serious about competition in the business climate today, it is time to start strategically manage their customer relationships. After all, his relations with your customers are your business.
Comments are closed.