The modern change of the Kinderspielzeuges. To my childhood, you played LEGO or was very pleased when it was in possession of a wooden railway. Mention computers and mobile devices in the form of iPhone or iPad, it was still far away. Who would have only guessed that with the launch of the first iPhone in Germany on 9 November in 2007 not only the mobile market revolutionary change was, but in the long run also the gaming behaviour of today’s children. Last but not least, the iPad presented in the year 2010 and the iPhone have made the company Apple of Cupertino today the now most valuable brand in the world. Businessmen from all over the world use the multiple functions of Apple equipment makes sense, but long, also of the catchment of the expensive Apple products in households has taken place.
One moves into public buildings or the corresponding public transport one inevitably encounters people who pass the wait with their smart phone from the Apple icon or tray. Amazingly It finds that Apple customers not necessarily belongs to the upscale age, but is rather getting younger. Already children in the primary school age, as well as the very small kindergarten children could make their first experience with iPhone and iPad and are familiar with the functions. Taking a look at the Apple store, which is sensible and less sensible extensions for its equipment with its numerous apps available, one notes that even the children can be provided with lots of available apps. Not only the developers who already offer equivalent apps for babies from the first year of life, but also Apple have recognized the trend.
In the next version of the mobile operating system, iOS7, Apple has integrated a special section for child apps in the app store. Children or their parents to be according to the age of their child find faster meaningful and educational apps and especially buy. In the media is currently heavily debated whether the trend of Wooden toy train of the apps is useful and educational. Many educators see as positive the trend of mobile learning and development aid, but at the same time warn of a too frequent consumption of which could negatively affect. The right mix between traditional toys and the new media in the form of apps should be in a healthy balance. Educators warn against prolonged use and also to let children play alone with the apps. Stefan of Vinay