Workshop Portals

Workshop portals in the network of trend 2013 more and more shop portals cavort in the network: car owners they promise easy online bookings of workshop dates and cost savings through the comparison of tenders. It can be distinguished two categories: portals workshop for servicing and repairs workshop portals. Workshop portals for maintenance workshops offered the popular car services like oil changes and climate service at fixed prices. The workshop portal of auto Scout 24 is the best known of this group. Users enter their vehicle data, their location and the desired service in the home and with one click, you get a list of workshops in your area that offer this service. The workshops can be now compared in terms of price and distance and events booked. For an exact appointment, the workshops must be contacted also by phone. A step further, the workshop Portal goes therefore, which has been online since early 2013.

The search works as before but the results page also includes a calendar function. These hours just displays the available dates of workshops to users and you can book such as a tire change on Friday at 9:30 directly online via the portal. Workshop portals not restrict their offer for repairs on the standard car services. At & co, users can book complex workshop services online or obtain cost estimates for extensive repairs, and place the order via the portal. At for example, service personnel bring the car to a repair shop nearby. After a detailed analysis allows that workshop an offer by mail come to the user, and then place the order this or repossess the car can leave. The representatives of the associations of the workshop criticism of the business model of all workshop portals: according to this trigger a price war, in which only a few can match workshops. The workshops could be on such portals only on price profile, because it could not represent the quality workshop performance not enough on an Internet site.

Why enter establishments of such portals in a competition, is not quite comprehensible”, summarizes ZDK Vice President Wilhelm Hulsdonk the criticism. Remedy is however argue that the prize was not the only relevant criterion for workshop customers. A study of car comes to the result that the quality of the workshop performance is crucial for the majority of customers and not just the price. Therefore, the workshop portals should increasingly the quality of work in the foreground. This is done for example by an evaluation function, with which customers can post praise and criticism on the Workshop page. All criticism despite the user will decide whether workshop portals prevail on the market. For the auto buying portals provide a good basis: 97 percent of used car buyers specify according to DAT report to have consulted online listings before making the purchase. And even three-fourths of the New car buyers use the Internet during the purchase process. Speaking candidly Jorge Perez told us the story. The online affinity when purchasing a car is augurs well for the further development of the workshop portal market. But still needed additional clarification of the car owners, so that workshop portals already can prevail this year.

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